How online ratings of employers has impacted early talent recruitment
When we first set up RateMyPlacement back in 2007 we were students ourselves. We could trust our instincts because we were our own audience and inherently, we knew that young people valued the feedback of their peers.
Various research I’ve found has backed up this belief:
84% of millennials are likely to be influenced by user generated content that is created by strangers. (Gartner)
70% of people now look to reviews prior to making any career decisions. (Glassdoor)
So, if young people trust reviews written by their peers, how has this impacted recruitment?
1. Self selection
Young people can read first-hand what it’s like to work at specific employers and in certain roles, before they apply.
This research often supports the application process, and it also supports the assessment process to ensure young people do their research and can either self-selected ‘in’ and continue the application process because it sounds great… or, they self-select ‘out’ of the process.
Either scenario is a hugely positive outcome. Those opting ‘in’ are better educated, researched candidates more likely to perform well and those ‘opting out’ save themselves and employers time and resources processing applications that were unlikely to work out.
The comments provide wonderful quotes and testimonials.
Quotes can be used when marketing schemes at the top of the funnel, they can be used to help provide insight further down the funnel and are also outstanding impartial, honest and insightful feedback for those running schemes to help them grow and improve future cohorts.
The qualitative content in reviews is brilliant to provide context… but the quantitative data is even better for comparisons! Who’s the best apprenticeship employer?
Who is the highest ranking undergraduate employer in law? The review ranking enables us to create Top Employers rankings and share the feedback with early careers recruiters who can then shout about it!
With over 80,000 peer-to-peer reviews submitted across 3,000 early careers employers, we have a phenomenal database of information. I’m particularly proud of a two statistics across both RateMyPlacement and RateMyApprenticeship:
On RateMyPlacement, 54% of undergraduates return to their employer upon graduation.
The reviews on RateMyApprenticeship also reveal that 98% of young people would recommend their apprenticeship to a friend.
Overall, work experience for both school leavers and university students is a positive experience. Young people are looking to take the first steps in their career and see through traditional, aggrandising advertising, preferring to hear the truth - even if that is from a stranger.
We’re proud to have pioneered reviews in recruitment as they’re very much here to stay and with 98% recommending to a friend, they’ve fast become a very effective method for attracting and retaining the best early talent.