A Global Bank
A campaign which reached over a million students, with inclusion at its heart
The challenge
A global bank with inclusion at its heart, were finding it difficult to go to every university campus they planned to visit.
Time and resource made it near-impossible to hit every campus. So they came to us for help.
Their objectives:
They wanted to reach MORE students than ever before
Promote their diversity and inclusion initiatives
Enhance their reputation through reputable ranking tables like the Times Top 100
90
universities reached
18,143
students visited the campaign website
Our campaign
Considering their goal was to interact with as many students as possible, we decided to create a campaign that could be promoted on-campus and across all of our online channels.
We also understood the importance of bringing D&I to the forefront of the work. Our team came up with the campaign name and principle message ‘Including You’ to really underline their commitment to inclusivity.
For longevity and to maintain engagement, the campaign had three consecutive, thematically linked and interactive stages.
Stage One
A short quiz to educate students on their D&I initiatives.
Stage Two
Students given the opportunity to submit an answer to the Q: What does inclusion mean to you?
Stage Three
All students were invited to the ‘Including You’ Virtual Event to find out more about the importance of D&I within the bank, and were given an open platform to share their own experiences.
Get in touch to find out moreThe results
1.6 million
students interacted with the campaign
90
universities reached
239% ⇧
in engagement compared to previous, non-RMP campaigns
18,143
students visited the campaign website
5,245 applications started
Throughout all of the online and on-campus activity, over 5,000 students clicked to find out more and clicked ‘APPLY’
